MOJITO GUM HITS MARKETS

This has been out for awhile so it’s not exactly breaking news, but Orbit gum (owned by Wrigley) has come out with a mojito flavor called “mint mojito.” Correct us if we’re wrong, but this is the first time since “pina colada” that a flavor of gum has been named after a cocktail – marking it as an exciting inroad for the industry.

As you would expect, Wrigley has taken some heat from industry watchdogs (Marin Institute) but the flavor has reportedly taken off with consumers.