Wednesday, April 18, 2007

“RUSSIAN STANDARD ORIGINAL” HITS MARKETS.

Russian Standard launched its flagship Russian Standard Original vodka brand in the U.S. April 11, retailing for about $21 per 750-ml bottle. The launch follows the release of the ultra-premium Imperia vodka last year. All Russian Standard brands are imported by Remy Cointreau USA.

“For years we have watched other vodka brands pretend to be Russian, so we are proud to bring a truly authentic premium vodka to the U.S. and meet a long-standing demand from American consumers,” said Roustam Tariko, founder of the Russian Standard Group.

The company is currently suing Pernod Ricard in a New York Federal Court for “false advertising,” claiming Stolichnaya is produced in Latvia, not Russia. Pernod denies the allegations.