SMIRNOFF RETURNS TO RUSSIAN ROOTS
Smirnoff’s new ‘Signature’ campaign launches globally this July and will include two 30-second TV spots, outdoor ads and an interactive website focusing on its Russian heritage. The commercials will feature a Smirnoff signature pen that traces the brand’s journey from Imperial Russia to its arrival in Europe and America.
“The campaign is designed to celebrate the unique and fascinating story of Smirnoff. We wanted to engage people with the brand by illustrating the dramatic journey it has undergone – most people know Smirnoff as one of the biggest brands in the world, but few people know the epic story behind the brand,” said Philip Gladman, Smirnoff global brand director.
“The campaign is designed to celebrate the unique and fascinating story of Smirnoff. We wanted to engage people with the brand by illustrating the dramatic journey it has undergone – most people know Smirnoff as one of the biggest brands in the world, but few people know the epic story behind the brand,” said Philip Gladman, Smirnoff global brand director.
posted at 12:46 PM
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