THREE THIEVES GOES ORGANIC
The Three Thieves are entering the organic wine business with a new brand called True Earth, made from organically grown grapes.
Both True Earth wines, a red blend of Cabernet Sauvignon, Merlot and Petite Sirah, and a varietal Chardonnay, are made from California Certified Organic Farmers (CCOF) vineyards in Mendocino County, using no pesticides, herbicides, or conventional synthetic fertilizers.
True Earth wines will retail for $12.99. The initial release will be 5,000 cases each of True Earth Red and True Earth Chardonnay. According to Nielsen statistics, sales of organic wines have grown 35% in the last 52 weeks.
Both True Earth wines, a red blend of Cabernet Sauvignon, Merlot and Petite Sirah, and a varietal Chardonnay, are made from California Certified Organic Farmers (CCOF) vineyards in Mendocino County, using no pesticides, herbicides, or conventional synthetic fertilizers.
True Earth wines will retail for $12.99. The initial release will be 5,000 cases each of True Earth Red and True Earth Chardonnay. According to Nielsen statistics, sales of organic wines have grown 35% in the last 52 weeks.
posted at 8:36 AM
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