TIN ROOF GETS A ‘RETRO’ MAKEOVER
Kendall Jackson’s millennial wine company, White Rocket, is launching a new face for the Tin Roof Cellars brand.
The label now features an illustration of a small, tin-roofed winery meant to simultaneously appear “retro and modern,” according to the company.
“We wanted a look and feel that was simultaneously retro and modern, that speaks of old-fashioned quality yet appeals to Millennial generation consumers who increasingly comprise the market for premium and super-premium wines,” says Mark Feinberg, White Rocket Wine Company vp of marketing.
Available for around $13, Tin Roof packaging was designed to appear super-premium in everything from its cork top to its brand logo (“Under the Roof – It’s The Place To Be”). The portfolio includes Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon, a Syrah-Cabernet Sauvignon, and a Rosé.
“Tin Roof fits squarely within the burgeoning ‘adventure brand’ category, which between 2002 and 2006 grew from less than $70 million in sales to nearly $500 million and in volume from 660,000 cases to nearly 5.7 million cases.,” said the company in a statement.
The label now features an illustration of a small, tin-roofed winery meant to simultaneously appear “retro and modern,” according to the company.
“We wanted a look and feel that was simultaneously retro and modern, that speaks of old-fashioned quality yet appeals to Millennial generation consumers who increasingly comprise the market for premium and super-premium wines,” says Mark Feinberg, White Rocket Wine Company vp of marketing.
Available for around $13, Tin Roof packaging was designed to appear super-premium in everything from its cork top to its brand logo (“Under the Roof – It’s The Place To Be”). The portfolio includes Chardonnay, Sauvignon Blanc, Merlot, Cabernet Sauvignon, a Syrah-Cabernet Sauvignon, and a Rosé.
“Tin Roof fits squarely within the burgeoning ‘adventure brand’ category, which between 2002 and 2006 grew from less than $70 million in sales to nearly $500 million and in volume from 660,000 cases to nearly 5.7 million cases.,” said the company in a statement.
posted at 2:41 PM
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