APRIL WINE SALES RISE ABOVE MARCH
IRI reports that in the four weeks to April 22, table wine sales were up 8.6% with domestics leading the way at 9% and imports growing 7.5%. When it comes to imports, sales from South Africa (53%), followed by New Zealand (32%) and Argentina (25%) remain the fastest growing.
Red wine continues to surge on the heels of recent health news, up 12.2% from the previous year, while white wine sales grew 7%. Since then, red wine sales have increased considerably from the four week period ending March 25, when red was up 9% and white stayed at 7.2%. Table wine in all has increased from the 7.2% sales growth in March.
The big winner in varietals continues to be – you guessed it – Pinot Noir. Pinot rose almost 30% followed by Pinot Grigio and Cabernet Sauvignon. But no matter what varietal consumers are buying, it better be expensive. Sales for ultra premium wine brands rose the highest at 25%.
Red wine continues to surge on the heels of recent health news, up 12.2% from the previous year, while white wine sales grew 7%. Since then, red wine sales have increased considerably from the four week period ending March 25, when red was up 9% and white stayed at 7.2%. Table wine in all has increased from the 7.2% sales growth in March.
The big winner in varietals continues to be – you guessed it – Pinot Noir. Pinot rose almost 30% followed by Pinot Grigio and Cabernet Sauvignon. But no matter what varietal consumers are buying, it better be expensive. Sales for ultra premium wine brands rose the highest at 25%.
posted at 3:58 PM
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