CALIFORNIA DECLARED A SOVEREIGN NATION
Led by the California Association of Winegrape Growers (CAWG), California growers launched a light-hearted consumer marketing campaign at a press event in New York yesterday. CAWG president Karen Ross declared California’s independence as a sovereign wine country alongside France, Italy and Spain as the world’s leading wine-producing countries. California’s six major regional AVAs (North Coast, Sierra
Foothills, San Joaquin Valley, Sacramento Valley, Central Coast, and South Coast) serve as ‘states.’ The ‘nation’s’ credo reads ‘One Nation Under Vines’ where the winegrape growers are the ‘ambassadors.’ Their ambassadorial duties include “highlighting California's growing conditions, experience and sustainable growing practices make a difference in creating world-class wines.”
“California's winegrowers declared the state an independent country where life is grape, citizens have the right to bear vines and Arnold Schwarzenegger can be president,” said the news release.
During the press event, Karen read the new ‘nation’s’ Declaration of Independence:
“We, California's winegrape growers, hold these truths to be self-evident: that California produces some of the best-tasting and highest quality winegrapes in the world; that California boasts an unrivaled diversity of climates and soils; that California is a leader in sustainable winegrape growing practices and innovation; and that life, liberty and the pursuit of great wine is the cornerstone of our society.”
The group’s first-ever promotional campaign will cost around $250,000 and was voluntarily funded by grower donations. Visit www.onenationundervines.com for more information.
Foothills, San Joaquin Valley, Sacramento Valley, Central Coast, and South Coast) serve as ‘states.’ The ‘nation’s’ credo reads ‘One Nation Under Vines’ where the winegrape growers are the ‘ambassadors.’ Their ambassadorial duties include “highlighting California's growing conditions, experience and sustainable growing practices make a difference in creating world-class wines.”
“California's winegrowers declared the state an independent country where life is grape, citizens have the right to bear vines and Arnold Schwarzenegger can be president,” said the news release.
During the press event, Karen read the new ‘nation’s’ Declaration of Independence:
“We, California's winegrape growers, hold these truths to be self-evident: that California produces some of the best-tasting and highest quality winegrapes in the world; that California boasts an unrivaled diversity of climates and soils; that California is a leader in sustainable winegrape growing practices and innovation; and that life, liberty and the pursuit of great wine is the cornerstone of our society.”
The group’s first-ever promotional campaign will cost around $250,000 and was voluntarily funded by grower donations. Visit www.onenationundervines.com for more information.
posted at 11:13 AM
<< Home