SAZERAC FOLLOWS BEAM WITH STRICTER ADS

Speaking of Beam, Sazerac Company plans to take on a stricter advertising policy that matches the aforementioned company. The voluntary standards will restrict Sazerac’s marketing to an audience comprised of at least 75% of adults, which the company says will actually reach a minimum average of 85% adults. Like Beam, Sazerac established the following policies:

- Won’t advertise at "Spring Break" events nor use the term "Spring Break

- Restrict brand images in video games

- Not market or sell any products in the "Flavored Malt Beverage" category

- Not advertise on outdoor locations within 500 feet of playgrounds