SMIRNOFF GOES BLUE

Smirnoff is launching its latest flavor extension, Blueberry, this June. Kate Price, brand director, says, “With its sweet and tart texture, Blueberry raises our flavored portfolio to a whole new level.”

Blueberry has been a big hit among suppliers lately, with Pernod and Heaven Hill releasing Stoli Blueberri and Burnett’s Blueberry, for example, as everyone tries to keep up with consumers’ demand for change.