CAMY ATTACKS LACK OF ALCOHOL RESPONSIBILITY MESSAGES
According to the latest study by CAMY, Alcohol companies aren’t spending enough of their advertising dollars on responsibility messages. Here are some quick stats:
The report claims that alcohol responsibility commercials made up less than 3% of the nearly 1.5 million industry TV ads that aired from 2001 to 2005, says CAMY. Furthermore, only 2% of the $4.9 billion spent on alcohol beverage ads were spent to air responsibility messages, says CAMY.
Compared to the eight companies that ran responsibility ads, Diageo invested the most over the period in terms of dollars spent ($66 million) and percentage of advertising dollars (18% over the five-year period).
CAMY’s methodology has been called into question before, so the veracity of these claims may be debatable.
The read more about the study, click here.
The report claims that alcohol responsibility commercials made up less than 3% of the nearly 1.5 million industry TV ads that aired from 2001 to 2005, says CAMY. Furthermore, only 2% of the $4.9 billion spent on alcohol beverage ads were spent to air responsibility messages, says CAMY.
Compared to the eight companies that ran responsibility ads, Diageo invested the most over the period in terms of dollars spent ($66 million) and percentage of advertising dollars (18% over the five-year period).
CAMY’s methodology has been called into question before, so the veracity of these claims may be debatable.
The read more about the study, click here.
posted at 10:48 AM
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