DEWAR’S BRAND DIRECTOR LEAVES BACARDI

Neil Boyd, global brand director of Bacardi’s Scotch brand Dewar’s, abruptly left the company after helping the brand recover in the U.S. A reason for his departure has not been given, but many sources are suggesting he will move within the Scotch industry.

Boyd has worked specifically with Dewar’s for four years and previously held marketing positions at Whyte & Mackay and Glenmorangie.

He faced much criticism from traditionalists after calling on the industry to widen its definition of Scotch and introduce flavors alongside single and blended malts.