JACK’S TIES TO SEX ANGERS WATCHDOG GROUP
A TV watchdog group, Commercial Alert, filed a formal complain yesterday (Wednesday) with DISCUS against Jack Daniel’s sponsorship of a new AMC series, Mad Men. The group accuses Brown-Forman’s Jack of violating spirits industry standards by alluding to sex and irresponsible alcohol consumption in the show’s trailers featured on its website.
The period drama is set in a 1960s New York advertising agency and executive producer Robert Weissman says any drinking is merely a reflection of the times.
Commercial Alert finds fault with a clip that shows an ad exec climbing into bed with a woman, along with reports that Jack will be incorporated into the show.
Weissman says that while Jack will be shown in scenes, it is not a brand promotion. Similarly, Phil Lunch (vp of corporate communications for B-F) said AMC offered to play three references to Jack as a gift for its advertising commitment.
"We're confident we're not violating the code at all," he is quoted saying in the LA Times.
The period drama is set in a 1960s New York advertising agency and executive producer Robert Weissman says any drinking is merely a reflection of the times.
Commercial Alert finds fault with a clip that shows an ad exec climbing into bed with a woman, along with reports that Jack will be incorporated into the show.
Weissman says that while Jack will be shown in scenes, it is not a brand promotion. Similarly, Phil Lunch (vp of corporate communications for B-F) said AMC offered to play three references to Jack as a gift for its advertising commitment.
"We're confident we're not violating the code at all," he is quoted saying in the LA Times.
posted at 10:04 AM
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