PREMIUM WINES TAKE CALIFORNIA TO AN ALL NEW HIGH
California wine sales in the U.S. reached another all-time high of 449 million gallons (188.9 million 9L cases) in 2006 with a retail value of $17.8 billion, according to the latest Gomberg-Fredrikson Report. On volume growth of 2%, the retail value of California wine sales increased by nearly 8% in the U.S., driven by the ever-increasing premium wine sales priced $7 and up. Total California winery shipments to all markets in both the U.S. and abroad increased 2% to 541 million gallons (227.6 million 9L cases) last year.
Accounting for two-thirds of all wine sold in the U.S., California wines (along with other wines) benefit from the following trends: Increased wine tourism; more wine selection on and off-premise; reported health benefits; trading up trends.
"Currently, the heart of the U.S. wine market is wine priced between $8 and $15, with rapidly growing sales of wine above $15," said Barbara Insel, managing director of MKF Research.
Premium California table wines, priced $7 and over, increased 10% by volume in 2006 for a 38% share of case shipments and 67% of winery revenues, according to the Gomberg-Fredrikson Report.
For more facts and figures, click here.
Accounting for two-thirds of all wine sold in the U.S., California wines (along with other wines) benefit from the following trends: Increased wine tourism; more wine selection on and off-premise; reported health benefits; trading up trends.
"Currently, the heart of the U.S. wine market is wine priced between $8 and $15, with rapidly growing sales of wine above $15," said Barbara Insel, managing director of MKF Research.
Premium California table wines, priced $7 and over, increased 10% by volume in 2006 for a 38% share of case shipments and 67% of winery revenues, according to the Gomberg-Fredrikson Report.
For more facts and figures, click here.
posted at 10:42 AM
<< Home