ROSÉ SALES CLIMB 45% FROM 2006
Rosés were hot last summer and it looks like the trend is only growing. Sales of premium-priced rosé wines shot up 45% in the past year, according to new data from Nielsen, making rosés priced $6 and over one of the most popular emerging growth segments in all table and sparkling wine.
“The phenomenal growth in higher-priced rosé wine over the past year tells us that this segment is finding a sophisticated new audience,” said Brian Lechner, director of client service at Nielsen.
For the 52 weeks ending March 10, rosé table wines accounted for more than $9 million in sales in U.S. food, drug and liquor stores, up 45% from the previous year, a significant lead over the +8% increase for the overall table wine category. Sparkling rosé wines showed similar trends, up 40% compared to 4% for all sparkling wine.
There were 28 new brands of premium rosé wine introduced in 2006, nearly twice as many as the 15 brands launched in 2005. Six of the most popular rosés are from France, two are American, and the remaining two are from Spain and South Africa. In regards to other popular varietals, at least eight of the top 10 are produced in the US, says Nielsen.
“The phenomenal growth in higher-priced rosé wine over the past year tells us that this segment is finding a sophisticated new audience,” said Brian Lechner, director of client service at Nielsen.
For the 52 weeks ending March 10, rosé table wines accounted for more than $9 million in sales in U.S. food, drug and liquor stores, up 45% from the previous year, a significant lead over the +8% increase for the overall table wine category. Sparkling rosé wines showed similar trends, up 40% compared to 4% for all sparkling wine.
There were 28 new brands of premium rosé wine introduced in 2006, nearly twice as many as the 15 brands launched in 2005. Six of the most popular rosés are from France, two are American, and the remaining two are from Spain and South Africa. In regards to other popular varietals, at least eight of the top 10 are produced in the US, says Nielsen.
posted at 1:43 PM
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