SMIRNOFF INTRODUCES NEW COCKTAIL LINE

Smirnoff is introducing a new super-premium Smirnoff Cocktails line that will include Grand Cosmopolitan and Vodka Mojito as its first brands. Cosmopolitan is available in liquor stores across the country, while Vodka Mojito is currently only available in the Northeast and will expand nationally later this fall. Both products will be available in 750mL and 1.75L bottles, retailing for approximately $12.99 and $19.99 respectively.

In the press release, Diageo points out that both cocktails are popular but difficult to make. So basically what they’ve done by making the concoctions more accessible is help consumers save what’s most important – time. At the same time (no pun intended), adults are able to maintain a “cool” image with trendy cocktails.