TOP SPIRITS BRANDS DECLINE IN MAY
In a new report from IRI, it looks like the top spirits brands by sales all lost out in the 52 weeks ending May 20 as compared to the 52 weeks ending April. Brands like Smirnoff, Bacardi, Captain Morgan, Jack Daniels and Absolut lost somewhere around one percentage point, but a few others did a little worse.
In April, Jose Cuervo sales were up 8.3% for the 52 week period, but were down slightly in May to 6.4%. Similarly, Skyy vodka went from 8.1% in April to 6.4% in May, while Jager slid from 20.5% to 18%. The biggest loser was Beam Global’s Sauza Tequila, which was down -1.4% in April and -4% in May. It could have something to do with continued slow downs in the casual chain sector or the fact that Memorial Day is a traditional beer-drinking holiday, but let’s hope for the best in June.
In April, Jose Cuervo sales were up 8.3% for the 52 week period, but were down slightly in May to 6.4%. Similarly, Skyy vodka went from 8.1% in April to 6.4% in May, while Jager slid from 20.5% to 18%. The biggest loser was Beam Global’s Sauza Tequila, which was down -1.4% in April and -4% in May. It could have something to do with continued slow downs in the casual chain sector or the fact that Memorial Day is a traditional beer-drinking holiday, but let’s hope for the best in June.
posted at 7:48 AM
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