WINE TRENDS SOFT IN MAY
In the four weeks ending May 20, IRI data shows that domestic table wine sales were up 7.4% while volume grew 4.2%. Domestics were above the category total, with sales up 6.6% and volume up 3.8%. Imported wine sales were significantly behind at 4.1%, but volume was only slightly lower at 2.4% due to cheap bulk prices.
The place of origin that showed the most growth in May was South Africa whose sales were up 44.5%. New Zealand sales grew 34% followed by Washington State, Argentina and Spain.
Evidence of trading up continued in May, with sales of the lowest price segment ($2.99 and below) decreasing -3%. The fastest growing price sector remains the high-end ($15.00 and above) category, up 20.3%, followed by the trusty premiums ($9.00-$11.99) that grew 13.6%.
Domestic price category trends basically mirrored that of the industry total, but imported wines showed considerable differences. Sales of imports in the $2.99 and below price range gained 20.6% in May, which is due largely in part to Australia. Table wines sales from Australia that fit in the $2.99 and below category shot up a whopping 683%. Domestics were down -3.1%.
However, both imports and domestics showed growth in the premium and high-end categories. Domestic premium sales were in line with the category total and grew 13%, while premium imports increased 15.7%. High-end domestic wines jumped 18.7%, compared to imports which grew 35.7%.
Total sparkling wine and champagne sales grew 6.4% in May, in line with both imports and domestics.
The place of origin that showed the most growth in May was South Africa whose sales were up 44.5%. New Zealand sales grew 34% followed by Washington State, Argentina and Spain.
Evidence of trading up continued in May, with sales of the lowest price segment ($2.99 and below) decreasing -3%. The fastest growing price sector remains the high-end ($15.00 and above) category, up 20.3%, followed by the trusty premiums ($9.00-$11.99) that grew 13.6%.
Domestic price category trends basically mirrored that of the industry total, but imported wines showed considerable differences. Sales of imports in the $2.99 and below price range gained 20.6% in May, which is due largely in part to Australia. Table wines sales from Australia that fit in the $2.99 and below category shot up a whopping 683%. Domestics were down -3.1%.
However, both imports and domestics showed growth in the premium and high-end categories. Domestic premium sales were in line with the category total and grew 13%, while premium imports increased 15.7%. High-end domestic wines jumped 18.7%, compared to imports which grew 35.7%.
Total sparkling wine and champagne sales grew 6.4% in May, in line with both imports and domestics.
posted at 9:38 AM
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