ABSOLUT LAUNCHES NEW ORLEANS-INSPIRED VODKA
Absolut Vodka is reintroducing its 1980s “Cities” campaign with the launch of a limited-edition flavored vodka inspired by the “Big Easy.” With tastes of mango and black pepper, Absolut New Orleans will be available nationwide on August 1.
The vodka will be accompanied by a minimum charitable donation, the company says, of $2 million to organizations benefiting New Orleans and cities along the Gulf Coast. Absolut will donate 100% of its Absolut New Orleans profits to Gulf Coast charities.
The vodka will be accompanied by a minimum charitable donation, the company says, of $2 million to organizations benefiting New Orleans and cities along the Gulf Coast. Absolut will donate 100% of its Absolut New Orleans profits to Gulf Coast charities.
posted at 2:46 PM
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