BEER TOPS 2007 GALLUP POLL, WHILE OVERALL CONSUMPTION RISES

This year’s Gallup Poll reports that once again beer is the number one alcoholic beverage of choice among adults, ahead of wine and spirits. According to the poll, 64% of Americans drink alcohol and of that percentage, 40% prefer beer, while 34% prefer wine, and 22% prefer spirits. As you’ll remember, the 2005 Gallup Poll had wine ahead of beer, but since then beer has resumed its leading spot. Meanwhile, wine continues to narrow the gap between the two categories, while spirits has remained relatively steady in the 22-23% range.

Broken down into categories, men and younger adult drinkers prefer beer while females and older consumers prefer wine. Spirits consumption remains close to the same among reported demographics.

The poll also confirms what many spirits and wine companies are already saying: alcohol consumption among Americans is on the rise. The percentage that says they consumed alcohol in the past week has grown from a little over 50% in the early 1990’s, to 65% and above since 2002.

To read last year’s coverage, click here.