CAMPARI ACQUIRES “X-RATED” VODKA CO
Milan-based Gruppo Campari announced it has purchased US spirits company X-Rated for the sum of $40 million. The portfolio includes X-Rated Fusion Liqueur, Jean-Marc XO luxury vodka and X-Rated ultra premium vodka, formerly owned by Jean-Marc Daucourt and Todd Martin (former president of Allied Domecq North America). X-rated is currently distributed by Daucourt Martin Imports.
As part of the deal, a price adjustment will be paid in the next three years based on the incremental sales volume performance over the same period. The transaction is anticipated to close next month and be paid in cash.
In a statement, Campari said the X-Rated brands have grown rapidly since their launch in 2004, selling a total of 70,000 cases last year.
Campari most recently bought an 80% stake in Sammy Hager’s Cabo Wabo Tequila, expected to close Jan. 2008.
As part of the deal, a price adjustment will be paid in the next three years based on the incremental sales volume performance over the same period. The transaction is anticipated to close next month and be paid in cash.
In a statement, Campari said the X-Rated brands have grown rapidly since their launch in 2004, selling a total of 70,000 cases last year.
Campari most recently bought an 80% stake in Sammy Hager’s Cabo Wabo Tequila, expected to close Jan. 2008.
posted at 12:20 PM
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