IRI NUMBERS FOR JUNE
IRI reports that in the four weeks ending June 17, total spirits dollar sales rose 1.5% while volume declined -1.7% from the same period a year ago. In the prior four week period ending May 20, spirits dollar sales were up slightly at 2.1% and volume was down -1.1%, performing a little better than in June.
Sales in the vodka, tequila and rum categories grew 4.4%, 3% and 4%, respectively, while volume was another story. Vodka and rum volumes grew 0.4% and 2.1%, but tequila was down -2.4%. Not only was May a better month for spirits overall, but it proved much more profitable for tequila in particular. In the four week period ending May 20, sales of tequila jumped 8.3% as compared to June’s 3%, likely having something to do with Cinco de Mayo. In June, whiskey sales grew 0.2%, while volumes decreased -3% in June. This is good news considering whiskey value was down -1.1% in May and volume declined -4.4%. Sales of gin, cordials, brandy and cognac were all slightly down in June.
Ultra-premium vodka sales (priced $26 and above) rose 12%, but was not to be outdone by ultra-premium rum ($25 and above) which grew a whopping 45% and ultra-premium tequila ($30 and above), up 26%. Sales for similarly priced ultra-premium whiskey grew 5.4% and gin was up 12%. Super-premium vodka ($21-$26) showed the most sales growth overall, rising 85%.
Sales of Smirnoff in June rose 7% as compared to May’s sales which grew 5%. Bacardi was up 0.7% in value, followed by Captain Morgan (8%), Jose Cuervo (-6%) and Jack Daniels (2.3%). Bacardi was slightly improved in June, but Jose Cuervo was down considerably. In May, Jose’s sales were up 2.6%, once again likely due to Cinco de Mayo.
Sales in the vodka, tequila and rum categories grew 4.4%, 3% and 4%, respectively, while volume was another story. Vodka and rum volumes grew 0.4% and 2.1%, but tequila was down -2.4%. Not only was May a better month for spirits overall, but it proved much more profitable for tequila in particular. In the four week period ending May 20, sales of tequila jumped 8.3% as compared to June’s 3%, likely having something to do with Cinco de Mayo. In June, whiskey sales grew 0.2%, while volumes decreased -3% in June. This is good news considering whiskey value was down -1.1% in May and volume declined -4.4%. Sales of gin, cordials, brandy and cognac were all slightly down in June.
Ultra-premium vodka sales (priced $26 and above) rose 12%, but was not to be outdone by ultra-premium rum ($25 and above) which grew a whopping 45% and ultra-premium tequila ($30 and above), up 26%. Sales for similarly priced ultra-premium whiskey grew 5.4% and gin was up 12%. Super-premium vodka ($21-$26) showed the most sales growth overall, rising 85%.
Sales of Smirnoff in June rose 7% as compared to May’s sales which grew 5%. Bacardi was up 0.7% in value, followed by Captain Morgan (8%), Jose Cuervo (-6%) and Jack Daniels (2.3%). Bacardi was slightly improved in June, but Jose Cuervo was down considerably. In May, Jose’s sales were up 2.6%, once again likely due to Cinco de Mayo.
posted at 3:06 PM
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