K-J TO BECOME DOMINANT PLAYER IN BLENDED RED WINES

Kendall-Jackson issued a press release announcing its intentions to “become the dominant player in the premium category of blended red wines.” The announcement comes on the heels of the successful launch of K-J Vintner’s Reserve Meritage blended red wine.

“In a category crowded with imports at the low end, and more than a dozen well-known Meritage-style wines in the market at the high end, Kendall-Jackson is perfectly situated to take the lead in the above-$12 price range for premium Meritage blended red wines,” said Rick Tigner, executive vp at Majestic Fine Wines, sales arm for K-J.