MOET HENNESSY USA IS LAUNCHING A NEW AD CAMPAIGN

(the first from WPP Group's Berlin Cameron United) for its Hennessy brand in the next few weeks. The campaign includes seven internet spots and three TV commercials that highlight consumers’ personal good taste and the brand’s association with the rap scene, according to brandweek.com. “Lost Weekend,” a 90 second spot, will soon be featured on www.flauntyourtaste.com/.

In other Moet news, Greg Rees has been promoted to director of marketing & communications, national accounts. Greg most recently served as marketing manager at Olive Garden Restaurants.