Monday, July 23, 2007

PERNOD REVIEWS CURRENT AD ACCOUNT.

Pernod is opening a global media review of its $200 million ad account in order to reduce media costs, according to Adage.com. Aegis Group’s Carat currently heads the North American side of the account, valued at $66 million. The review was announced last week and takes place two years after Carat won the U.S.