SMIRNOFF SOURCE FEATURES NEW AD CAMPAIGN

Diageo’s Smirnoff Source launched a new advertising campaign (created by JWT) beginning July 1st that will run in nine Northeastern states. The new multi-million dollar campaign features outdoor billboards, 15 and 30 second broadcast spots and online banner ads set to run through the end of August. Entitled "Whoo! alright, yeah Uh Huh,” the new spots feature a stream of water dancing to the beat of numerous up and coming artists, including The Rapture and Nextmen.