WHITE ROCKET DEBUTS ON-PREMISE CABERNET
White Rocket Wine Co. (owned by Jess Jackson) has launched a new super-premium Cabernet Sauvignon for the on-premise. Silver Palm Cabernet Sauvignon, from the 2005 vintage, begins shipping in late July with a target by-the-glass and wine list bottle prices of $10 and $30, respectively.
“The bottle wows consumers from the moment it hits the table...designed to appeal both to older, established wine drinkers and to younger, more experimentally inclined consumers,” said Mark Feinberg, vp of marketing.
As a unit of Jackson Family Farms, White Rocket develops brands that targets the millennial generation. In addition to Silver Palm, the company currently markets three established brands: Camelot, Dog House and Tin Roof Cellars.
“The bottle wows consumers from the moment it hits the table...designed to appeal both to older, established wine drinkers and to younger, more experimentally inclined consumers,” said Mark Feinberg, vp of marketing.
As a unit of Jackson Family Farms, White Rocket develops brands that targets the millennial generation. In addition to Silver Palm, the company currently markets three established brands: Camelot, Dog House and Tin Roof Cellars.
posted at 9:52 AM
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