WINE INDUSTRY TRENDS CONTINUED TO SHINE
in the four weeks ending June 2, according to Danny Brager of the Nielsen Company. Total table wine sales were up 6.5% as compared to the same period in 2006, while volume rose 3.6% in June.
Imported wine sales jumped 7.1%, slightly higher than domestics at 6.2%. Volume, however, was another story. Import volume rose 5.2% compared to domestic volume which grew only 3.1%.
South African imports remain the fastest growing by far in terms of value, up 60%. New Zealand came in as number two with a 37% increase.
Red wine continued to take dollar and volume share from blush and white wine in June. Blush was down -2.3% in value and -3.1% in volume, while red wines grew 8.5% and 6.7%, respectively. White wine fell somewhere in the middle, with sales up 6.1% in value and 3.1% in volume.
The big three – chardonnay, cabernet and merlot – continued to grow in June although cabernet was clearly the top seller. Sales were up 2.7%, 11.2% and 3.1%, respectively. Other varietals that showed promising growth include pinot noir (28.3%), riesling (23.5%) and pinot grigio (15.3%).
Wines prices in the $12-$14.99 segment also increased the most by value, up 17%, followed by the $15 and up category (up 15.7%). It looks like premium and super-premium wines will continue to grow in popularity, while low-end wines show a considerably less amount of growth.
Imported wine sales jumped 7.1%, slightly higher than domestics at 6.2%. Volume, however, was another story. Import volume rose 5.2% compared to domestic volume which grew only 3.1%.
South African imports remain the fastest growing by far in terms of value, up 60%. New Zealand came in as number two with a 37% increase.
Red wine continued to take dollar and volume share from blush and white wine in June. Blush was down -2.3% in value and -3.1% in volume, while red wines grew 8.5% and 6.7%, respectively. White wine fell somewhere in the middle, with sales up 6.1% in value and 3.1% in volume.
The big three – chardonnay, cabernet and merlot – continued to grow in June although cabernet was clearly the top seller. Sales were up 2.7%, 11.2% and 3.1%, respectively. Other varietals that showed promising growth include pinot noir (28.3%), riesling (23.5%) and pinot grigio (15.3%).
Wines prices in the $12-$14.99 segment also increased the most by value, up 17%, followed by the $15 and up category (up 15.7%). It looks like premium and super-premium wines will continue to grow in popularity, while low-end wines show a considerably less amount of growth.
posted at 1:50 PM
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