BEAM LAUNCHES FIRST MIXABLE COGNAC

Beam Global announced the imminent release of Courvoisier Exclusif Cognac, the first Cognac made for mixing. The company said that Exclusif was designed as a mixable cognac set to compete with vodkas and other cocktail mixers in “the revival of the cocktail culture.”

First introduced in Asia and then launched in the UK, Exclusif will be available nationwide in the United States beginning mid-September 2007. National print advertising will launch in 2008. The 750ml bottle has a suggested retail price of $50.00.