BURNETT’S VODKA ADDS “POMEGRANATE” FLAVOR

Heaven Hill, producers of the Burnett’s Gin and Vodka franchise, has added “Pomegranate” as the 15th flavor in the industry’s largest portfolio of flavored vodka. Burnett’s Pomegranate joins: Blueberry, Cherry, Citrus, Coconut, Cranberry, Grape, Lime, Mango, Orange, Peach, Raspberry, Sour Apple, Vanilla and Watermelon.

The launch of the new flavor will be supported by POS for floor displays and shelf facings, as well as sales education materials.