Thursday, August 23, 2007

CANADIAN CLUB: OFFICIAL SPIRIT OF BELLE ISLE GRAND PRIX

Canadian Club whisky announced a partnership with the Raceway at Belle Isle Park to become the Official Spirit of the Detroit Belle Isle Grand Prix. CC is in its second year with Andretti Green Racing (AGR) in the IndyCar Series as the major sponsor of the No. 27 car driven by Dario Franchitti.

As the official spirit sponsor of the race, CC will have signs prominently displaced around the 2.1-mile race course. The brand will also be featured in several promotions both prior to and during the race week.