HIRAM WALKER TO RELEASE PUMPKIN SPICE

Pernod’s Hiram Walker brand announced plans to release Pumpkin Spice in on- and off-premise outlets October 1. As a limited seasonal liqueur, Pumpkin Spice will be available in October and November at the suggested retail price of $8.99-11.99 for the 750ml bottle.

The company will support the launch with a full array of marketing initiatives including trade advertising, sampling (where legal) and on- and off-premise POS materials.