NATIONAL TV CAMPAIGN TO PROMOTE CALIFORNIA WINE MONTH

The California Wine Institute and California Travel & Tourism Commission announced a new five-year partnership to nationally promote wine and culinary tourism in California during wine month (September). The partnership includes a 30-second national TV campaign that features Gov. Schwarzenegger and California wine and culinary celebrities, scheduled to begin this winter.

Last year's California Wine Month helped increase sales of California wines during September by more than 11% in U.S. supermarkets, according to Nielsen.