PASO ROBLES AVA AND SAN LUIS OBISPO MAKE $2 BILLION IMPACT
The Paso Robles AVA and Greater San Luis Obispo County Wine and Wine Grape industries reportedly make a lot of money for the state and local economy - $1.8 billion, to be exact. The county also employs more than 8,000 individuals, according to a completed study by MKF Research.
“This report also looks at the potential to build more Paso Robles AVA brands, suggesting a near doubling of the industry’s economic impact,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance.
The study points out that 58% of the wine grape crop is sold outside the county into California and Central Coast labeled wine programs, which do not carry the Paso Robles AVA designation. The goal is to locally increase the production of Paso Robles AVA wine, which would mean an additional 3.6 million cases and increase the county’s share of California’s wine production from 2.9% to 7.5%.
For a link to the press release, click here.
“This report also looks at the potential to build more Paso Robles AVA brands, suggesting a near doubling of the industry’s economic impact,” said Stacie Jacob, executive director of the Paso Robles Wine Country Alliance.
The study points out that 58% of the wine grape crop is sold outside the county into California and Central Coast labeled wine programs, which do not carry the Paso Robles AVA designation. The goal is to locally increase the production of Paso Robles AVA wine, which would mean an additional 3.6 million cases and increase the county’s share of California’s wine production from 2.9% to 7.5%.
For a link to the press release, click here.
posted at 12:57 PM
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