PERNOD LOBBIES IN SWEDEN, WILLING TO GIVE UP STOLI

It looks like Fortune isn’t the only company willing to put up a fight for Absolut. Reports in Sweden are saying Pernod chief Pierre Pringuet is currently in the country lobbying Vin & Sprit.

Pierre told the Svenska Dagbladet daily, "If the Swedish government wants a quick and simple deal they would sell it as one unit. We are prepared to buy the whole company, it fits perfectly with our strategy."

Pierre also said Pernod is willing to break the Stolichnaya contract in the US and drop current efforts to gain international rights if the company is allowed to buy V&S, according to UK reports.