SMIRNOFF LAUNCHES NEW “GREEN TEA PARTAY” VIRAL AD

Diageo has launched a sequel to last year’s Smirnoff “Tea Partay” viral video, entitled “Green Tea Partay,” which features a similar group of privileged “rappers,” only this time they’re from the West Coast. To view the sequel, click here.

The new ad sets the stage for a satirical East Coast/West Coast standoff, while simultaneously introducing Diageo’s new Smirnoff Raw Tea Green Tea extension. Smirnoff’s creative agency for “Green Tea Partay” was JWT New York.