WHOLE FOODS FOLLOWS TESCO WITH “EXPRESS” CONCEPT

It looks like Whole Foods is going the way of Tesco. One day after acquiring Wild Oats, the company says it will convert a Wild Oats in Boulder, CO to an experimental concept called “Whole Foods Market Express” – similar to Tesco’s Fresh and Easy stores. Market Express will focus on convenience and have a “value-oriented product mix.” Could this be the future of grocery shopping?