ALCOHOL INDUSTRY JUMPS ON BOARD WITH “WE DON’T SERVE TEENS.”

The alcohol beverage industry is coming together to support a Senate Resolution passed yesterday that officially designates Sept. 10-15 as “We Don’t Serve Teens” week. In the next two weeks, state attorneys general, law enforcement and public health agencies and industry and advocacy groups will hold joint news conferences in 16 states to highlight the campaign.

The “We Don’t Serve Teens” campaign was founded and is run by the FTC as a public-private partnership to fight underage access to alcohol. Trade group supporters include WSWA, DISCUS, Century Council, and the Beer Institute among many others.

Here are just a few examples:

WSWA says it will provide educational materials to nearly 70,000 beverage alcohol retail outlets as a part of the program.

DISCUS says it is showing its support through thousands of donated public service announcements in national newspapers, consumer magazines, television and radio stations, billboards and professional sports stadiums.

In addition, Beam Global and its media buying partner, Zenith Optimedia, have secured donated time for "We Don't Serve Teens" public service radio announcements in 10 major radio markets.