CAMPARI HOPES TO PROFIT FROM ABSOLUT DEAL

In your daily dose of Absolut news, Campari CEO Bob Kunze-Concewitz told Italian daily Corriere della Sera that the company is not interested in bidding for Absolut. However, he said the sale could benefit Campari if the eventual buyer has to sell other brands or if they need a local distributor.

When asked if he is interested in the auction, Kunze-Concewitz said, “No, this is a deal for big players. But it could represent a great opportunity also for us. It shuffles the cards and different scenarios could emerge.”