Wednesday, September 19, 2007

DIAGEO PARTNERS WITH ZAGAT IN COCKTAIL RATING SYSTEM

In a bi-industry collaboration, Diageo announced it has joined with Zagat Survey to launch Drinkwell (www.idrinkwell.com), the first online resource guide to restaurants with the best drinks and drink service.

Visitors to www.idrinkwell.com will have free access to the ratings that Zagat surveyors have given to the hundreds of drinkwell establishments across the country, based on the quality of drinks, service, atmosphere and cost.