HEIDELBERG DISTRIBUTING CREATES NEW SPIRITS DIVISION

Heidelberg Distributing Co. says it has launched a new division to market and sell imported and domestic high-proof spirits, entitled Heidelberg Spirits Marketing Group. John Haskins, former spirits sales manager at NDC/General, will serve as the GM.

Heidelberg’s team of 50 sales managers and 250 sales representatives, servicing all 88 Ohio counties, will support the new spirits marketing group portfolio of products, the company said.