JIM BEAM TO DEBUT “LARGEST SPIRITS AD.”

Jim Beam is set to unveil the world's largest spirits advertisement, measuring 32,000 square feet and 40 stories -- roughly 400 feet tall -- on the side of the Rio All-Suite Hotel & Casino in Las Vegas. The ad celebrates the recent Senate Resolution establishing September 2007 as National Bourbon Heritage Month, and precedes the opening of the 16th annual Kentucky Bourbon Festival in Bardstown, Ky. next week.