A NEW GENERATION MAKES THE JIM BEAM LABEL

In other bourbon news, Jim Beam’s great-grandson Fred Noe’s likeness will join the six other generations of Beam family distillers on the brand’s label. Noe, who is 50, is assuming the role as Jim Beam’s distiller after longtime master distiller Booker Noe died in 2004.

The new label will hit store shelves this month, and will appear on Jim Beam, Jim Beam Black, Jim Beam Rye and Jim Beam Choice.