RED WINE RUNS CIRCLES AROUND WHITE
Wine was looking strong in the four weeks ending August 12, with volume and dollar sales rising slightly above the month of July. IRI reports that the value of overall table wine grew 8.3% $372.9 million while volume rose 4.3% to $5.6 million. Domestic wine sales were up 8.5%, compared to imported sales which grew 7.5%. The domestics gained 0.1 share points and the imports lost -0.2 points.
Volume of domestic table wine increased 4.1% from the previous year, compared to imports which grew 4.9%. With that said, imports gained 0.1 volume share point, while domestics lost -0.1.
Once again, red wine showed the most growth with a whopping 13.2% value increase. Meanwhile, white wine sales grew 5.3%. Red wine volume grew 9.3% yoy and white volume rose 2.1%. As compared to July, red wine showed notable growth while white wine virtually stayed the same. Since the same period last year, red wine has gained 2 share points in both the dollar sales and volume categories. White has since lost -1.3 share points in dollar share and 0.9 in volume.
[Ed. note: To take a peek at last month’s numbers, click here.]
Red wine and white wine are neck and neck in the sales category, both holding 45.8 share points. Meanwhile, red is only slightly behind white in overall volume share.
All the red varietals are growing like weeds, leaving Pinot Grigio as the white wine champion. Dollar sales of Cabernet Sauvignon grew 17.4% in August, while volume was up 15.3%. Pinot Noir was the true winner, with dollar sales growth of 32.1%, followed by Zin at 20.7%, Merlot at 5.8% and Syrah/Shiraz at 5.6%.
Now, let’s compare those numbers to our lighter friends. Chardonnay showed dollar sales growth of 3% yoy, while volume sales were up only 1.6%. Needless to say, Chardonnay is losing share. Meanwhile, Pinot Grigio grew 12.3% in value, followed by Sauvignon Blanc at 7.7% and White Zinfandel, down -0.3%.
When it comes to the good ‘ole USA, Washington table wine showed phenomenal sales growth with an increase of 22.8%. California grew 7.6% in terms of value, while Oregon was actually down -1.3%. Meanwhile, South Africa took the cake as the fastest growing region, up 55.1%, followed by the usual suspects: New Zealand, Portugal and Argentina. The big three, France, Italy and Australia, saw volume grow/decline -1.6%, 2% and 5.5%, respectively.
Much like you would expect, the super-premium price range ($15-19.99) showed the most volume growth overall, increasing 25%. Super-premium domestics grew 22.6%, following far behind from imports which rose 46.3%. Value brands continue to slip, with share point loss in the lower three tiers.
Out of the top five wine brands, Yellow Tail and Kendall Jackson continue to lose dollar sales. In the four weeks to August 12, Yellow Tail was down -0.7% in value, while K-J Reserve was down -8.1%. Franzia (2.4%), Sutter Home (4.8%) and Woodbridge (6.8%) all showed considerable growth.
Volume of domestic table wine increased 4.1% from the previous year, compared to imports which grew 4.9%. With that said, imports gained 0.1 volume share point, while domestics lost -0.1.
Once again, red wine showed the most growth with a whopping 13.2% value increase. Meanwhile, white wine sales grew 5.3%. Red wine volume grew 9.3% yoy and white volume rose 2.1%. As compared to July, red wine showed notable growth while white wine virtually stayed the same. Since the same period last year, red wine has gained 2 share points in both the dollar sales and volume categories. White has since lost -1.3 share points in dollar share and 0.9 in volume.
[Ed. note: To take a peek at last month’s numbers, click here.]
Red wine and white wine are neck and neck in the sales category, both holding 45.8 share points. Meanwhile, red is only slightly behind white in overall volume share.
All the red varietals are growing like weeds, leaving Pinot Grigio as the white wine champion. Dollar sales of Cabernet Sauvignon grew 17.4% in August, while volume was up 15.3%. Pinot Noir was the true winner, with dollar sales growth of 32.1%, followed by Zin at 20.7%, Merlot at 5.8% and Syrah/Shiraz at 5.6%.
Now, let’s compare those numbers to our lighter friends. Chardonnay showed dollar sales growth of 3% yoy, while volume sales were up only 1.6%. Needless to say, Chardonnay is losing share. Meanwhile, Pinot Grigio grew 12.3% in value, followed by Sauvignon Blanc at 7.7% and White Zinfandel, down -0.3%.
When it comes to the good ‘ole USA, Washington table wine showed phenomenal sales growth with an increase of 22.8%. California grew 7.6% in terms of value, while Oregon was actually down -1.3%. Meanwhile, South Africa took the cake as the fastest growing region, up 55.1%, followed by the usual suspects: New Zealand, Portugal and Argentina. The big three, France, Italy and Australia, saw volume grow/decline -1.6%, 2% and 5.5%, respectively.
Much like you would expect, the super-premium price range ($15-19.99) showed the most volume growth overall, increasing 25%. Super-premium domestics grew 22.6%, following far behind from imports which rose 46.3%. Value brands continue to slip, with share point loss in the lower three tiers.
Out of the top five wine brands, Yellow Tail and Kendall Jackson continue to lose dollar sales. In the four weeks to August 12, Yellow Tail was down -0.7% in value, while K-J Reserve was down -8.1%. Franzia (2.4%), Sutter Home (4.8%) and Woodbridge (6.8%) all showed considerable growth.
posted at 11:29 AM
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