SMIRNOFF LAUNCHES “SIGNATURE” AD CAMPAIGN

Diageo-owned Smirnoff is launching its national “Signature” ad campaign this month, the company said. The campaign will include in-theatre advertising, an interactive Smirnoff Russian heritage game through Yahoo.com and the Smirnoff Experience in Moscow on September 29. The Moscow Experience is the first of four landmark cities explored by The Smirnoff Ten, consumers from around the globe who have won the opportunity to travel the world in the footsteps of Vladimir Smirnoff.

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