SPIRITS SLOWING DOWN? NOT SO FAST
says Danny Brager of Nielsen. While various articles and industry commentary (which we are guilty of) conclude that spirits are slowing down, the data says otherwise.
Nielsen U.S. food, drug and liquor store data shows that the spirits category grew +5.6% on dollars for the 4 weeks ending August 25 yoy, while volume was up +3.2%. Meanwhile, the 13 week trends ending August 25 rose +5.1% on dollars and +2.6% on volume. It is interesting to note that annual growth for the Spirits category in 2006 (vs 2005) was +3% on dollars, said Danny.
“This confirms that the spirits category is ‘alive and well’ and that, like other beverage alcohol categories, consumers are continuing to ‘trade up and drink better’ given the ongoing gap between dollar and volume growth,” he continued.
Nielsen U.S. food, drug and liquor store data shows that the spirits category grew +5.6% on dollars for the 4 weeks ending August 25 yoy, while volume was up +3.2%. Meanwhile, the 13 week trends ending August 25 rose +5.1% on dollars and +2.6% on volume. It is interesting to note that annual growth for the Spirits category in 2006 (vs 2005) was +3% on dollars, said Danny.
“This confirms that the spirits category is ‘alive and well’ and that, like other beverage alcohol categories, consumers are continuing to ‘trade up and drink better’ given the ongoing gap between dollar and volume growth,” he continued.
posted at 12:08 PM
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