TESCO REVEALS NEW PLANS IN NOVEMBER LAUNCH
Tesco has added 48 new Fresh & Easy stores to the list of 50 previously announced locations in California, as well as Las Vegas and Phoenix. The first stores are set to open in November, with about 30 more to follow in February. An additional 100 stores are scheduled to open during the next few years in California, Arizona and Nevada, according to a company spokesman.
“In order to ensure freshness is paramount, we've put our distribution center in Riverside, central to the areas where we are building stores, and we're making daily deliveries to each of our stores. We also aim to source as much as possible from local suppliers,” said John Burry, cmo.
Tesco says its food production facility will employ between 1,500 and 2,000 people within the next five years.
The stores will be roughly 10,000 sq ft, which is “smaller than the typical supermarket.” The release repeatedly says that convenience, price and freshness are key points for Tesco’s Fresh and Easy concept, which stands as clear competition to Whole Foods.
There have been rumors that both Whole Foods and Safeway plan to open smaller-store formats if the Fresh and Easy idea proves profitable.
“In order to ensure freshness is paramount, we've put our distribution center in Riverside, central to the areas where we are building stores, and we're making daily deliveries to each of our stores. We also aim to source as much as possible from local suppliers,” said John Burry, cmo.
Tesco says its food production facility will employ between 1,500 and 2,000 people within the next five years.
The stores will be roughly 10,000 sq ft, which is “smaller than the typical supermarket.” The release repeatedly says that convenience, price and freshness are key points for Tesco’s Fresh and Easy concept, which stands as clear competition to Whole Foods.
There have been rumors that both Whole Foods and Safeway plan to open smaller-store formats if the Fresh and Easy idea proves profitable.
posted at 1:24 PM
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