VIJAY MALLYA GAINS PINKY VODKA

India-based United Spirits, which is led by the boisterous Vijay Mallya, has secured a controlling stake in Liquidity, a Delaware-based specialty vodka distiller, through its Cyprus-based subsidiary Zelinka. The purchase cost roughly $3 million.

Liquidity offers specialty brands such as Pinky Vodka and Marakesh, a vodka liqueur. Pinky is currently in the test-marketing stage and claims to be the only vodka targeted towards women.