WAL-MART ADOPTS NEW, FAMILY-CENTRIC LOGO

Wal-Mart is trading in its 19-year-old “Always Low Prices” motto for a new tagline that reads “Save Money. Live Better.” An article in Ad Age says that Wal-Mart is opting to return to its “low prices” roots and putting its recent attempts to move upscale on the back burner.

The push features 30-second TV spots that will run during four fall-season premiers: "Dancing with the Stars," "Desperate Housewives," "Grey's Anatomy" and "Ugly Betty."

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