WOMEN LESS COMFORTABLE ORDERING WINE AT RESTAURANTS

In general, young adults are not comfortable with wine – a fact that most of us know well. In a more interesting turn, however, a survey conducted by Harris Interactive for Robert Mondavi Private Selection found that women are more likely to feel uncomfortable when it comes to choosing wine at a restaurant.

Approximately 3,400 adults ages 21 and over answered the online survey in mid-July. It found that young adults are less likely to drink wine at least once a week, are more likely to feel uncomfortable pairing wine with food, and are less likely to have received or given wine as a gift. Women in particular are less comfortable with pairing food and wine and asking a waiter about specific wines at a restaurant.

On a happier note, 69% of respondents said they either strongly or somewhat agree that they would like to learn more about wine. The survey also showed that 3 out of 5 wine drinkers have ever visited a winery (58%) and half (54%) have attended a wine tasting.

Younger drinkers are less likely to send back a bottle of wine in a restaurant, believe expensive wines dictate quality and feel embarrassed to ask questions about wine.

To read more of the statistics, click here.