ABSOLUT WELCOMES “MANGO” BRAND EXTENSION

Absolut will begin offering a new Mango flavor addition that will be available in Global Travel Retail beginning February 2008. The company said further information on local launches will be communicated at the time of launch in each market.

“We are confident in the high volume potential of Absolut Mango. Not only because mango is a commercially underexplored flavor, but also since mango has a strong global appeal,” says Matthias Aeppli, vp marketing, V&S Absolut Spirits.